Ouai Haircare

Founded in 2016 by Jen Atkin--whom the New York Times has called “The World’s Most Influential Hairstylist”--Ouai believes that life is hard and looking good should be easy.  Its award-winning line of shampoos, conditioners, styling products, treatments, and supplements are all formulated to foster easy, convenient use and healthy, effortless hair.


Starting her career in Hollywood, Atkin rose to prominence working with Kim, Khloe and Kourtney Kardashian, Katy Perry, Jessica Alba and Jennifer Lopez. Today, with over 2.2 million followers on social media, she counts Chrissy Teigen, Kendall and Kylie Jenner, and Gigi and Bella Hadid among some of her most loyal clients and friends.



As a next-generation, omnichannel brand, Ouai products are available at Sephora stores globally and online at


OUAI is headquartered in Los Angeles, California. ACG made a minority growth equity investment in the company in 2018.