Founded in 2014 and based in Toronto, Canada, NUDESTIX is a color cosmetics brand whose motto, “go nude but better”, emphasizes the “less is more” philosophy of using makeup to enhance one’s unique beauty rather than covering it up. By advocating for simpler, no-fuss products and a fresh, natural look, the brand offers a collection of easy-to-apply multipurpose makeup crayons in nude shades enriched with vitamins, antioxidants and moisturizers. NUDESTIX was founded by beauty veteran Jenny Frankel and her two daughters, Ally and Taylor. The brand has garnered a cult following in a short period of time due to the simplicity, beauty and authenticity embodied by the NUDESTIX collection.
NUDESTIX products are sold domestically and internationally in prestige retailers, such as Sephora and SpaceNK, as well as department stores and lifestyle retailers, such as Lord & Taylor and Urban Outfitters. ACG invested in the company in 2015.